A Great Agent Is Essential as Market Discounts Rise

A Great Agent Is Essential as Market Discounts Rise

Your relationship with your agent can make or break your buying or selling experience. Confidence in your agent isn’t optional—it’s essential. You want someone who’s fully invested in getting the best deal on your behalf.

Right now, the market is shifting. Homeowners are pulling properties off the market, and discounts are becoming more common. In fact, according to the National Association of Realtors, 26% of deals in June involved seller discounts. Competition is high: Zillow reports homes for sale are up 17.2% year-over-year, reaching 1.36 million—the highest since November 2019.

These trends are challenging for sellers, and it’s no surprise agents are feeling the pressure. The good news? Most agent-related issues can be avoided with a careful selection process. Personal recommendations, attending showings, and observing an agent’s performance can make all the difference.

The foundation of a successful partnership is trust and communication. You need an agent whose opinions you respect, whose diligence you can count on, and who will provide candid feedback—because the first sign of miscommunication can derail your deal.

Here’s what you should expect from a top-tier agent:

  • Two-way communication: Weekly calls to discuss showings, buyer interest, and market conditions. They should answer questions like, “Does the price reflect fair market value?” or “How can we tap into buyer activity?”

  • No hiding behind texts or emails: Honest conversation is key. An agent who avoids the tough calls may not have your best interests in mind.

  • Unfiltered feedback: If buyers think your price is too high, you need to know. A good agent won’t sugarcoat what they hear.

  • Marketing updates: Proactive updates on all marketing initiatives, online views, and local competition. You shouldn’t have to chase your agent for information.

Selecting the right agent is critical. Own your relationship just as much as they do, and you’ll be positioned for a successful sale or purchase.

If you’re ready to work with an agent who’s committed to your success, let’s connect today.

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